{"id":37126,"date":"2020-08-29T11:02:29","date_gmt":"2020-08-29T14:02:29","guid":{"rendered":"https:\/\/regiaonews.net.br\/2022\/?p=37126"},"modified":"2020-08-29T11:07:28","modified_gmt":"2020-08-29T14:07:28","slug":"marcas-apostam-em-lives-ineditas-que-querem-emocionar-o-publico-sertanejo","status":"publish","type":"post","link":"https:\/\/regiaonews.net.br\/2022\/2020\/08\/29\/marcas-apostam-em-lives-ineditas-que-querem-emocionar-o-publico-sertanejo\/","title":{"rendered":"Marcas apostam em lives in\u00e9ditas que querem emocionar o p\u00fablico “sertanejo”"},"content":{"rendered":"\n\n\n
\"\"<\/a><\/em><\/p>\n

As lives ganharam for\u00e7a no per\u00edodo pand\u00eamico e, tamb\u00e9m, abriram novas possibilidades para artistas e grandes marcas continuarem a interagir com seus p\u00fablicos de interesse durante o isolamento. Experi\u00eancias in\u00e9ditas e provocadoras de emo\u00e7\u00e3o ganham for\u00e7a e t\u00eam atra\u00eddo, especialmente, a aten\u00e7\u00e3o de marcas que buscam se comunicar de maneira irreverente e conectada. \u00c9 fato que o universo sertanejo abriu as portas para esse inusitado ambiente online e, neste m\u00eas de agosto, o grande destaque \u00e9 a live “Barretos Pra Sempre”. Rodeio e shows liderados pelo atual \u00edcone da m\u00fasica sertaneja Gusttavo Lima e convidados como Edson & Hudson, Matogrosso & Mathias, Felipe Ara\u00fajo e Rionegro & Solim\u00f5es prometem, segundo a organiza\u00e7\u00e3o da Festa do Pe\u00e3o de Barretos, matar a saudade dos f\u00e3s e, no m\u00ednimo, emocionar os espectadores de casa.<\/p>\n

Presente na Festa do Pe\u00e3o de Barretos h\u00e1 mais de uma d\u00e9cada, a RAM, refer\u00eancia entre as marcas do segmento de picapes, est\u00e1 entre os apoiadores da live deste ano, com destaque para o pr\u00eamio ao campe\u00e3o do rodeio em touros: uma Nova Ram 2500 Laramie 6.7L Turbodiesel 4×4 zero-km (avaliada em torno de R\ufe69 340 mil). “\u00c9 uma enorme satisfa\u00e7\u00e3o para a marca Ram estar presente em Barretos mais uma vez, enriquecendo uma hist\u00f3ria que j\u00e1 passa de dez anos. Ainda mais em um ano t\u00e3o dif\u00edcil para todos como est\u00e1 sendo 2020. Apesar de tudo, estamos aqui mais uma vez com a Nova Ram 2500, que apresentamos em primeira m\u00e3o na festa do ano passado e est\u00e1 sendo um sucesso de vendas, deixando claro que a marca Ram continua junto do seu p\u00fablico e pronta para encarar tudo o que vier pela frente”, diz Juliano Machado, gerente de Marketing de Produto da Ram.<\/p>\n

A EcoPower, empresa que atua no ramo de sistemas de energia fotovoltaica, realizar\u00e1 a\u00e7\u00f5es durante a live e afirma que o evento \u00e9 uma excelente oportunidade de intera\u00e7\u00e3o diante do quadro de pandemia. “A proposta da EcoPower Sistema Solar em patrocinar o mais expressivo evento de rodeio do Brasil \u00e9 oferecer uma op\u00e7\u00e3o aos nossos clientes nesse momento atual que estamos vivendo. A novidade traz \u00e0s fam\u00edlias e nossos colaboradores uma experi\u00eancia com cuidado, seguran\u00e7a e sem aglomera\u00e7\u00e3o”, diz Nachila do Santos Oliveira, s\u00f3cia-diretora da EcoPower.<\/p>\n

Outros parceiros que v\u00eam somar as experi\u00eancias junto ao p\u00fablico sertanejo na “Barretos Pra Sempre” \u00e9 a linha de carnes premium Est\u00e2ncia 92, da Minerva Foods (que est\u00e1 presente nas edi\u00e7\u00f5es presenciais da Festa de Barretos); e Sicredi, um sistema de cooperativas de cr\u00e9dito brasileiro representado por 1.707 ag\u00eancias e distribu\u00eddo em 23 estados e no Distrito Federal.<\/p>\n

O encontro online ainda contar\u00e1 com as a\u00e7\u00f5es da \u00e1gua mineral Levity (marca da Poty Cia. de Bebidas); Sodi\u00ea Doces; Pacaembu Construtora; A\u00e7\u00facar Caravelas (marca do grupo Colombo); Gnatus (equipamentos m\u00e9dicos e odontol\u00f3gicos); e cacha\u00e7a Cabar\u00e9 (marca do Engenho Dom Tapparo).<\/p>\n

Assim como nas edi\u00e7\u00f5es presenciais da festa, a live musical tem a assinatura do Circuito Brahma, marca da Ambev que mant\u00e9m s\u00f3lida rela\u00e7\u00e3o com o evento e com o universo sertanejo.<\/p>\n

“Sabemos que o m\u00eas de agosto carrega a ess\u00eancia do nosso evento, que \u00e9 o maior da Am\u00e9rica Latina e, mesmo com a pandemia, n\u00e3o poder\u00edamos deixar de realizar uma a\u00e7\u00e3o online para continuar nos comunicando com o nosso p\u00fablico, que \u00e9 movido a alegria, paix\u00e3o e emo\u00e7\u00f5es. A parceria com s\u00f3lidas marcas do mercado certamente s\u00f3 enriquece e agrega cada vez mais nossas experi\u00eancias, intera\u00e7\u00f5es e a\u00e7\u00f5es com as pessoas com quem nos relacionamos”, diz Jeronimo Muzetti, presidente de Os Independentes – associa\u00e7\u00e3o organizadora do evento.<\/p>\n\n\n\n
\n\n\n\n
LIVE ‘Barretos Pra Sempre” ter\u00e1 competi\u00e7\u00f5es em touro e cavalos nos dias 29 e 30 de agosto. Cr\u00e9dito: Andr\u00e9 Monteiro<\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n\n\n\n\n
Gusttavo Lima comanda show no dia 29 de agosto na LIVE ‘Barretos Pra Sempre”. Cr\u00e9dito: Bruno Revolta<\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

 <\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"

As lives ganharam for\u00e7a no per\u00edodo pand\u00eamico e, tamb\u00e9m, abriram<\/p>\n","protected":false},"author":2,"featured_media":36421,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14,25,45],"tags":[],"class_list":["post-37126","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-barretos","category-cidades","category-festa-do-peao"],"yoast_head":"\nMarcas apostam em lives in\u00e9ditas que querem emocionar o p\u00fablico "sertanejo" - Regi\u00e3o News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/regiaonews.net.br\/2022\/2020\/08\/29\/marcas-apostam-em-lives-ineditas-que-querem-emocionar-o-publico-sertanejo\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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