{"id":34566,"date":"2020-07-02T09:41:36","date_gmt":"2020-07-02T12:41:36","guid":{"rendered":"https:\/\/regiaonews.net.br\/2022\/?p=34566"},"modified":"2020-07-02T09:42:01","modified_gmt":"2020-07-02T12:42:01","slug":"adaptacao-ao-novo-consumidor-e-as-novas-tecnologias-sao-desafios-para-empresarios-na-retomada","status":"publish","type":"post","link":"https:\/\/regiaonews.net.br\/2022\/2020\/07\/02\/adaptacao-ao-novo-consumidor-e-as-novas-tecnologias-sao-desafios-para-empresarios-na-retomada\/","title":{"rendered":"Adapta\u00e7\u00e3o ao novo consumidor e \u00e0s novas tecnologias s\u00e3o desafios para empres\u00e1rios na retomada"},"content":{"rendered":"<p><a href=\"https:\/\/regiaonews.net.br\/2022\/wp-content\/uploads\/2020\/07\/Viviane-Martins-live.jpeg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-34567\" src=\"https:\/\/regiaonews.net.br\/2022\/wp-content\/uploads\/2020\/07\/Viviane-Martins-live-300x168.jpeg\" alt=\"\" width=\"300\" height=\"168\" \/><\/a><\/p>\n<p class=\"x_MsoNormal\" align=\"center\"><i>Durante debate no LIDE LIVE Ribeir\u00e3o, realizado nesta quarta-feira (1\u00ba\/7), a presidente da Falconi Consultoria, Viviane Martins, ressaltou a import\u00e2ncia das medidas para compreender a din\u00e2mica de cada setor visando o desenvolvimento das a\u00e7\u00f5es de retomada dos neg\u00f3cios<\/i><\/p>\n<p class=\"x_MsoNormal\">O processo de retomada das empresas ap\u00f3s a pandemia da Covid-19 exigir\u00e1 a reinven\u00e7\u00e3o de processos, produtos e servi\u00e7os para se adaptar ao novo consumidor e as novas tecnologias. A avalia\u00e7\u00e3o do cen\u00e1rio foi descrita por Viviane Martins, presidente da Falconi, consultoria pioneira na introdu\u00e7\u00e3o de t\u00e9cnicas de gest\u00e3o no Brasil, durante o LIDE LIVE Ribeir\u00e3o.<\/p>\n<p class=\"x_MsoNormal\">De acordo com Viviane, o per\u00edodo de pandemia fez as empresas passarem por desafios que n\u00e3o haviam sido enfrentados anteriormente e est\u00e1 exigindo aten\u00e7\u00e3o \u00e0s novas realidades e oportunidades.<\/p>\n<p class=\"x_MsoNormal\">&#8220;Muitas empresas come\u00e7aram 2020 com muito otimismo, esperando um ano de crescimento, mas tivemos que refazer nossas expectativas envolvendo a gest\u00e3o de pessoas, a governan\u00e7a e todo o processo de administra\u00e7\u00e3o do neg\u00f3cio&#8221;, diz Viviane.<\/p>\n<p class=\"x_MsoNormal\">Para a presidente da Falconi, o ponto de partida \u00e9 conhecer a realidade da empresa em rela\u00e7\u00e3o ao fluxo de caixa para conhecer seus limites e trocar experi\u00eancias no processo de an\u00e1lise do cen\u00e1rio e do mercado de atua\u00e7\u00e3o.<\/p>\n<p class=\"x_MsoNormal\">&#8220;Medir o caixa \u00e9 indispens\u00e1vel para avaliar as a\u00e7\u00f5es, j\u00e1 que os setores e regi\u00f5es sofrem de forma distinta. O momento exige tomadas de decis\u00f5es r\u00e1pidas para acompanhar as mudan\u00e7as que vem ocorrendo. Assim \u00e9 importante buscar novos olhares e trocar experi\u00eancias com outros grupos e profissionais que possam dar apoio&#8221;, comenta a consultora.<\/p>\n<p class=\"x_MsoNormal\">Em rela\u00e7\u00e3o \u00e0 retomada do ambiente de neg\u00f3cios, Viviane refor\u00e7a que a principal orienta\u00e7\u00e3o envolve a capacidade de planejamento e a percep\u00e7\u00e3o de que o processo ocorrer\u00e1 de forma gradual em todos os sentidos.<\/p>\n<p class=\"x_MsoNormal\">&#8220;N\u00e3o temos uma receita \u00fanica, j\u00e1 que a retomada n\u00e3o ser\u00e1 imediata. Por isso, \u00e9 preciso entender o setor e as particularidades de cada regi\u00e3o que ter\u00e3o ritmos diferentes. O importante \u00e9 observar que a velocidade da gest\u00e3o ser\u00e1 diferente, precisamos falar da realidade do m\u00eas e fazer avalia\u00e7\u00f5es semanais. \u00c9 importante estabelecer metas para o segundo semestre&#8221;, afirma Viviane.<\/p>\n<p class=\"x_MsoNormal\"><b>Oportunidades<\/b><\/p>\n<p class=\"x_MsoNormal\">A executiva ressalta ainda que o per\u00edodo de pandemia trouxe uma sensa\u00e7\u00e3o de vulnerabilidade exigindo mudan\u00e7as de postura e posicionamento diferente por parte das empresas.<\/p>\n<p class=\"x_MsoNormal\">&#8220;Os consumidores mudaram seu comportamento, conheceram servi\u00e7os e comodidades que v\u00e3o querer manter, mas outras v\u00e3o desaparecer com o tempo. De uma forma geral ser\u00e1 importante reinventar produtos, servi\u00e7os e canais. Ser\u00e1 necess\u00e1rio fazer mudan\u00e7as que podem ser simples e envolvendo a carteira de produtos, mas ter\u00e3o algumas mais profundas que podem afetar at\u00e9 o modelo de neg\u00f3cio&#8221;, observa Viviane.<\/p>\n<p class=\"x_MsoNormal\">De acordo com ela, as rela\u00e7\u00f5es comerciais entre as empresas tamb\u00e9m merecem aten\u00e7\u00e3o durante o processo de retomada das atividades comerciais ap\u00f3s o per\u00edodo de pandemia.<\/p>\n<p class=\"x_MsoNormal\">&#8220;As empresas que atuam no ambiente B2B tamb\u00e9m precisam ter esse olhar atento sobre o comportamento do consumidor. A cadeia de fornecimento ter\u00e1 uma nova perspectiva devido a necessidade de um mix global e regional, o que representa oportunidade para muitas empresas&#8221;, diz a presidente da Falconi.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Durante debate no LIDE LIVE Ribeir\u00e3o, realizado nesta quarta-feira (1\u00ba\/7),<\/p>\n","protected":false},"author":2,"featured_media":34567,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,32],"tags":[],"class_list":["post-34566","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-geral","category-ribeirao-preto"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Adapta\u00e7\u00e3o ao novo consumidor e \u00e0s novas tecnologias s\u00e3o desafios para empres\u00e1rios na retomada - Regi\u00e3o News<\/title>\n<meta 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