{"id":31348,"date":"2020-04-28T18:43:53","date_gmt":"2020-04-28T18:43:53","guid":{"rendered":"https:\/\/regiaonews.net.br\/2022\/?p=31348"},"modified":"2020-04-28T18:45:10","modified_gmt":"2020-04-28T18:45:10","slug":"coronavirus-startup-cria-voucher-inteligente-que-incentiva-a-recompra-e-fideliza-clientes","status":"publish","type":"post","link":"https:\/\/regiaonews.net.br\/2022\/2020\/04\/28\/coronavirus-startup-cria-voucher-inteligente-que-incentiva-a-recompra-e-fideliza-clientes\/","title":{"rendered":"Coronav\u00edrus: Startup cria \u2018voucher inteligente\u2019 que incentiva a recompra e fideliza clientes"},"content":{"rendered":"

\"\"<\/a>\"\"<\/a><\/p>\n

Incubada na\u00a0<\/em>IMPERA (Incubadora de Empresas de Base Tecnol\u00f3gica de Franca), a Olo disponibiliza o servi\u00e7o gratuitamente durante dois meses; veja como aderir<\/em><\/p>\n

Com a tecnologia de RA (Realidade Aumentada), a mesma utilizada no jogo Pok\u00e9mon GO, a startup Olo est\u00e1 ajudando empresas a fidelizarem clientes com descontos e brindes a cada compra. Durante a pandemia do novo coronav\u00edrus, a empresa – que \u00e9 incubada na IMPERA (Incubadora de Empresas de Base Tecnol\u00f3gica de Franca) – est\u00e1 oferecendo um dos seus produtos, o voucher inteligente, gratuitamente por um per\u00edodo de dois meses.<\/p>\n

\u201cQuando a pandemia come\u00e7ou, um sentimento de solidariedade envolveu todo o mundo. Motivado por v\u00e1rias solu\u00e7\u00f5es que surgiram para ajudar o com\u00e9rcio, n\u00e3o pensei duas vezes e resolvi disponibilizar aos lojistas a minha tecnologia, que \u00e9 voltada para o varejo, como forma de colaborar para manterem suas vendas ativas\u201d, diz F\u00e1bio Tadeu Garcia, fundador da Olo.<\/p>\n

O voucher inteligente incentiva a recompra e fideliza o cliente. Qualquer empresa do pa\u00eds pode adquirir o produto gratuitamente, independente do porte e do segmento, at\u00e9 o dia 30 de maio. O servi\u00e7o ser\u00e1 oferecido durante dois meses, a partir da ades\u00e3o.<\/p>\n

Segundo o empres\u00e1rio, a \u00fanica condi\u00e7\u00e3o para participar \u00e9 ter a logomarca impressa, ou seja, em cart\u00e3o de visita, embalagem, panfleto, sacola, entre outros. \u201cA Olo transforma a logo da empresa em um c\u00f3digo, com a mesma tecnologia usada para criar o QR Code. Na hora do pedido delivery, o cliente aponta a c\u00e2mera do celular para a logomarca e captura o voucher com uma promo\u00e7\u00e3o para a pr\u00f3xima compra\u201d, explica F\u00e1bio.<\/p>\n

A promo\u00e7\u00e3o pode ser convertida em desconto ou brindes como sobremesa, refrigerante, uma por\u00e7\u00e3o extra. A validade do voucher e o brinde s\u00e3o definidos pelo estabelecimento. \u201cSugerimos dar brindes de produtos que est\u00e3o parados no estoque para n\u00e3o interferir na margem de lucro, que j\u00e1 est\u00e1 prejudicada por conta da crise. Neste per\u00edodo de recesso da economia, a validade do voucher deve ser de um a sete dias, para acelerar o retorno do cliente e garantir novas vendas\u201d, diz o empres\u00e1rio.<\/p>\n

Propriet\u00e1rio do bar Farol da Pra\u00e7a, em Franca (SP), Denis Roberto Maniglia, j\u00e1 era cliente da Olo e oferecia aos seus clientes o voucher com direito a um chope. Com a pandemia e o bar fechado, o empres\u00e1rio teve que se reinventar e recorreu ao delivery para pagar as contas. \u201cEstou abrindo aos domingos e fazendo almo\u00e7os especiais como JK, fil\u00e9 \u00e0 parmegiana e feijoada, com v\u00e1rios tamanhos. Com o voucher, a cada compra de um prato para duas pessoas, o cliente ganha uma por\u00e7\u00e3o a mais no pr\u00f3ximo pedido, ou seja, ele pede para duas, mas leva para tr\u00eas pessoas\u201d, diz.<\/p>\n

Neste m\u00eas, no final de cada expediente, o comerciante ainda sorteia entre todos os clientes do dia um prato de acordo com o pedido. Denis ressalta que o voucher garante retorno de 60 a 70% dos clientes. \u201cA promo\u00e7\u00e3o estimula as vendas numa hora dif\u00edcil para o comerciante e, ao mesmo tempo, ajuda tamb\u00e9m o consumidor, que est\u00e1 com dinheiro contado e vai ganhar desconto\u201d, completa.<\/p>\n

F\u00e1bio conseguiu ainda parceria com uma gr\u00e1fica, que est\u00e1 doando panfletos para as empresas participantes com a instru\u00e7\u00e3o de uso do aplicativo para o cliente final. \u201cA partir do cadastro da empresa consigo gerar o voucher inteligente na hora e a campanha j\u00e1 entra no ar. Essa iniciativa, al\u00e9m de ajudar nossos clientes a vender mais e prospectar futuros clientes, possibilita a todos vivenciarem uma solu\u00e7\u00e3o inovadora para fidelizar o consumidor\u201d, afirma.<\/p>\n

A RA veio para digitalizar o mundo real. \u00c9 uma experi\u00eancia interativa de um ambiente do mundo real com elementos que residem no mundo virtual. Atrav\u00e9s desta realidade, o consumidor pode, por exemplo, saber o pre\u00e7o de uma mercadoria sem perguntar a um vendedor, ver dicas de como preparar um prato no r\u00f3tulo do produto, ca\u00e7ar descontos.<\/p>\n

Fundada em julho de 2019, a Olo come\u00e7ou a atuar no mercado em janeiro deste ano. H\u00e1 6 meses, a empresa \u00e9 uma das 11 incubadas na IMPERA. \u201cEm um cen\u00e1rio econ\u00f4mico normal, empresas inovadoras como a Olo se destacam mais facilmente pela experi\u00eancia que proporcionam ao consumidor. Mas em um cen\u00e1rio de crise, como o que vivemos, a inova\u00e7\u00e3o – seja em produtos, servi\u00e7os ou mesmo em processos – pode ser a \u00fanica sa\u00edda para a sobreviv\u00eancia de algumas empresas\u201d, afirma Alexandre Benedetti, gestor da Incubadora.<\/p>\n

SERVI\u00c7O<\/strong>
\nVoucher inteligente para empresas<\/strong>
\nData:\u00a0<\/strong>ades\u00e3o at\u00e9 30 de maio
\nServi\u00e7o:<\/strong>\u00a02 meses gratuitos a partir da ades\u00e3o
\nInforma\u00e7\u00f5es:\u00a0<\/strong>(16) 99717-8441<\/p>\n","protected":false},"excerpt":{"rendered":"

Incubada na\u00a0IMPERA (Incubadora de Empresas de Base Tecnol\u00f3gica de Franca),<\/p>\n","protected":false},"author":2,"featured_media":31350,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[48,72],"tags":[],"class_list":["post-31348","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comercio","category-franca"],"yoast_head":"\nCoronav\u00edrus: Startup cria \u2018voucher inteligente\u2019 que incentiva a recompra e fideliza clientes - Regi\u00e3o News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/regiaonews.net.br\/2022\/2020\/04\/28\/coronavirus-startup-cria-voucher-inteligente-que-incentiva-a-recompra-e-fideliza-clientes\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" 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