{"id":133149,"date":"2026-09-24T19:52:06","date_gmt":"2026-09-24T22:52:06","guid":{"rendered":"https:\/\/regiaonews.net.br\/2022\/?p=133149"},"modified":"2026-09-24T19:52:44","modified_gmt":"2026-09-24T22:52:44","slug":"barretos-fortalece-presenca-regional-e-projeta-o-municipio-na-1a-semana-do-turismo-de-olimpia","status":"publish","type":"post","link":"https:\/\/regiaonews.net.br\/2022\/2026\/09\/barretos-fortalece-presenca-regional-e-projeta-o-municipio-na-1a-semana-do-turismo-de-olimpia\/","title":{"rendered":"Barretos fortalece presen\u00e7a regional e projeta o munic\u00edpio na 1\u00aa Semana do Turismo de Ol\u00edmpia"},"content":{"rendered":"<p>A Prefeitura da Est\u00e2ncia Tur\u00edstica de Barretos por meio da Secretaria Municipal de Turismo marcou presen\u00e7a na 1\u00aa Semana do Turismo de Ol\u00edmpia, evento organizado pela Prefeitura local, no Parque Thermas dos Laranjais. Voltada ao tema \u201cTurismo Inteligente, Sustent\u00e1vel e Inovador\u201d, a imers\u00e3o reuniu grandes nomes do mercado regional em quatro dias de capacita\u00e7\u00e3o, networking e feiras de neg\u00f3cios.<br \/>\nMembro de destaque da Regi\u00e3o Tur\u00edstica \u201c\u00c1guas Sertanejas\u201d \u2014 roteiro do noroeste paulista reconhecido pela forte identidade da cultura caipira e atrativos ligados \u00e0 natureza, rios e lagos \u2014, Barretos aproveitou o encontro estrat\u00e9gico para estreitar parcerias, absorver novas tecnologias e projetar seus atrativos para todo o Estado.<br \/>\nA agenda do evento abordou temas vitais para o avan\u00e7o do turismo regional, tais como a aplica\u00e7\u00e3o de intelig\u00eancia artificial na gest\u00e3o de viagens, estrat\u00e9gias avan\u00e7adas de marketing digital, aprimoramento da experi\u00eancia do visitante e novas abordagens na comercializa\u00e7\u00e3o de destinos. Al\u00e9m do aprendizado t\u00e9cnico, o artesanato e a identidade cultural de v\u00e1rias cidades da regi\u00e3o ganharam visibilidade na feira regional de turismo realizada paralelamente no espa\u00e7o.<br \/>\nLiderando a delega\u00e7\u00e3o barretense, o Secret\u00e1rio Municipal de Turismo de Barretos, Hugo Resende, ressaltou a import\u00e2ncia estrat\u00e9gica de posicionar o munic\u00edpio na vanguarda da transforma\u00e7\u00e3o do setor: &#8220;A participa\u00e7\u00e3o de Barretos neste evento \u00e9 um passo fundamental para colocar nosso munic\u00edpio no centro das discuss\u00f5es sobre o futuro do turismo. Estamos absorvendo as melhores pr\u00e1ticas em inova\u00e7\u00e3o e sustentabilidade para aplicar diretamente em Barretos, fortalecendo nossos atrativos e consolidando a Regi\u00e3o \u00c1guas Sertanejas no cen\u00e1rio nacional.&#8221;<br \/>\nA comitiva de Barretos contou ainda com a presen\u00e7a de Paulo Cesar Lopes, presidente do Conselho Municipal de Turismo (COMTUR); S\u00e9rgio Rondine, Chefe de Gabinete da Secretaria de Turismo; e Leandro Cesar Ferraz, t\u00e9cnico em Turismo.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A Prefeitura da Est\u00e2ncia Tur\u00edstica de Barretos por meio da Secretaria Municipal de Turismo marcou presen\u00e7a na 1\u00aa Semana do Turismo de Ol\u00edmpia, evento organizado&#8230;<\/p>\n","protected":false},"author":2,"featured_media":133150,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[25],"tags":[],"class_list":["post-133149","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cidades"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Barretos fortalece presen\u00e7a regional e projeta o munic\u00edpio na 1\u00aa Semana do Turismo de Ol\u00edmpia - Regi\u00e3o News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/regiaonews.net.br\/2022\/2026\/09\/barretos-fortalece-presenca-regional-e-projeta-o-municipio-na-1a-semana-do-turismo-de-olimpia\/\" \/>\n<meta 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